info@helenaandarrow.com

Los Angeles, California

About

About Helena & Arrow

Helena & Arrow is a digital marketing consultancy built for organizations that need more than surface-level tactics. We help cleantech companies, professional services firms, and startups grow by bringing clarity to strategy and discipline to execution.

Effective marketing starts with understanding your goals, your audience, and the systems you’re operating within. From there, success comes from alignment: clear plans, thoughtful design, coordinated teams, and accountability at every stage.

We work with organizations that value clarity, purpose, and progress. From early-stage teams building their foundation to established companies refining their digital presence, our clients share a common goal: doing meaningful work, better.

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Let’s Build Something Intentional

If you’re looking for a strategic partner who can think clearly, manage complexity, and deliver with care, we’d love to connect.

Diverse team members in an office high-fiving, symbolizing success and teamwork in a supportive environment.

Rose is the founder of Helena & Arrow, a strategy-led marketing consultancy helping cleantech companies, startups, and professional services organizations grow through structured digital strategy and disciplined project execution.
With over a decade of experience across marketing, project management, and emerging technology sectors, Rose specializes in translating complex ideas into clear positioning, scalable marketing systems, and measurable outcomes.
Her work spans digital strategy, content development, and cross-functional program leadership. She also served as Vice President of Marketing & Communications for the Project Management Institute Los Angeles Chapter, where she led strategic communications initiatives supporting one of the award winning PMI chapters in the United States.
Rose is passionate about empowering purpose-driven organizations to grow with clarity, structure, and intention.